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Related to: BW-Fund.com

Hola mis amigos!

 Have you ever wondered how beautiful life would be if everything was actually black and white? How easy investing would be? How straightforward online businesses would appear?

I guess that’s the implication Black & White Fund Ltd. wanted to imprint onto our minds. As far as business ideas go, it’s a good – albeit not all that original – one. Has B&W succeeded? Let’s take it one step at a time.

First of all, a black and white business strategy would involve complete transparency on the company’s side. And what do we know about BW-Fund? To be blunt: not much. A whois search leaves you with nothing but the ubiquitous WhoIsGuard Protected message. The domain was created on the 7th of January 2013 and expires within two years. The “About Us” section doesn’t explain that much either – one gets the basic “private investment group operating in the world securities and financial markets” info, which seems to appear on each and every Forex-related website. The details aren’t that, let’s say, specific as one may have wanted:

“Black & White Fund Ltd. started offline operations in 2010 but website went online in just now in Jan-2013”.

What has BW-Fund been doing since 2010 exactly? “Having started as a small investment group operating only on the UK stock market, we have gradually expanded our investment activities on all major financial markets of the world” while still dealing with “Forex & commodities markets” “all over the globe”. The company’s mission seems to be enclosed in the following slogan, “It's Never Too Late to Make Money” which, again, does not reveal much, although it seems to be inspired by nursing homes’ mottoes. The promise that BW-Fund “will earn profits from world's biggest market worth 4 trillion dollar with our professional experience and as we will earn, definitely you will earn being our partner” doesn’t sound plausible either, especially thanks to the “4 trillion dollar” line, which makes BW-Fund look – sorry to say that – quite anti-business-y, if you will. To sum up: transparency? Not so much.

 

Secondly, a company with the straightforward policy should have a user-friendly, clean-cut, secure website and, by the looks of it, bw-fund.com seems to fall into that category. To start with, it’s actually black and white. The logo, the slider, the menu are all fine – nothing spectacular, but a solid B. The FAQ section contains all the basic information one may need, signing up is easy (although you’re required to give your full name, but – at the same time – “you can open as many accounts as you like but unless you don't misuse the Referral Program”) and logging in should be safe thanks to COMODO SLL Certificate (bought on 1/25/2013, valid until 1/26/2014). The support system won’t win any awards, but is sufficient: a standard contact form, phone number and live chat. All in all, the website could use some polishing (the line: “Incridible Investment Plans” is particularly funny), but is – what people call – decent. And definitely black and white, which nobody can deny.

Thirdly, the investment options should be easy to comprehend, well-constructed and plausible. BW-Fund offers four investment plans (Basic, Advanced, Premium, VIP), but it may as well offer one since there are no major differences between them: you may earn 11%-14% daily for 10 business days by investing minimum $10-$1,001.

As you may have deduced, the plans vary when it comes to the minimum and maximum amount and the daily profit to which you aspire, that’s all. Easy? Yes. Plausible? That’s your call. What you should remember is that the interest is paid on business days only, all withdrawals are handled manually and may take up to 48 hours (they are “usually processed within 24 hours” but according to the FAQ answer “can take up to 48 hours in case of technical problem” which – one would assume – happens from time to time if it needs to be announced straight away...), the minimum to pay out is $1 and there is “no maximum limitation on daily withdrawals, you can withdraw your available balance any moment”. BW-Fund accepts LR, PM and EgoPay, compounding is not available, nor is your principal returned to you upon maturity since it is “included in the daily interest”.

The referral program, on the other hand, isn’t that obvious, but it’s not rocket science either: there are five (A to E) levels, depending on how many referrals you “earned” (1-10, 11-20, 21-30, 31-50, more than 51), and you may get 3%-7%. Summing up: BW-Fund’s investment offer seems rather simple, right? Maybe “black and white” is not the most accurate expression, but it’s not really “dancing in the dark” either.

Does BW-Fund pass the test of transparency, straightforwardness, user-friendliness, and so on, and so forth? That’s for me to know and for you to decide, amigos. After all, I have not promised a black and white review, right?

 

Yours truly,

mm_aficionado

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