Have you ever had one of these days, when everything you do seems pointless? Like, for instance, you have said something so many times that you somehow felt that it should make a difference? Leave some kind of sign, mark, whatever?
casAnd then, suddenly, it hits you: no matter how many times you may do it/say it/see it, nothing is ever going to change?
I swear, I’m not going postal or anything, it’s just... Does the whole wide world hire the same copywriter for everything?! I mean, come on, guys – there has to be some other way to advertise your businesses besides evoking the all-so-used “dream” reference! There has to be, right..?
Caspian Capital unknowingly, I hope, stepped on my toes with the “All You Need Is Money and a Dream” motto. Just the other week, I got into a teeny tiny rage about mottoes and the way they make my soul bleed, and now this... I realize that it’s not a big sin, in the great scheme of things, but anybody can come up with something better than this, can’t they? It’s like a Beatles song that has been beaten like a dead horse by so many people and companies that one could never count. Also, is it even logical? I mean, how much are we talking about? If I already have the “Money and a Dream”, theoretically speaking I should not need much more. But I understand that logic is not the biggest part of motto-creation.
Moving on... Caspian Capital LLC. is in the oil business, which seems fun enough. According to the website, the company is registered in the US as a Limited Liability Company (745 Fifth Avenue 27th Floor New York, New York 10151). The explanation for the name of the company is rather clear: it invests in oil, “specially in the Caspian Region”, but maybe they are also Narnia fans, who knows? And since I have always been one, I choose to believe that they are. Because of my Narnia-faith and since I have already ranted about the choice of motto, I will go easy on CC’s clip-art inspired sad website and I will try to concentrate on what’s truly important. Let’s start with what Caspian Capital itself calls the reason to invest the money with them:
“1.The Oil Industry is very strong 2. Tax advantages due to Government's needs 3. Oil Industry is less influenced by fluctuations in the stock market 4. Quick returns which are always very high 5. Oil Industry is VERY PROFITABLE industry”.